Halstead Property Development Marketing (hpdm) selected PS New York to brand a luxury, residential building, in Park Slope, Brooklyn. Enabling families to choose how they would like to live, 251 First offers a multitude of unique apartment layouts. Inspired by the building’s design and unique offering, PS New York created a brand positioning and logo that celebrates its multi-faceted and rich offering—A First on First.
- Positioning
- Naming
- Brand Identity
- Promotional Material
- Interactive
- Advertising
- Environmental Graphics
