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T 212 367 0908
49 Elizabeth Street Floor 4
New York, NY 10013

Halstead Property Development Marketing (hpdm) selected PS New York to brand a luxury, residential building, in Park Slope, Brooklyn. Enabling families to choose how they would like to live, 251 First offers a multitude of unique apartment layouts. Inspired by the building’s design and unique offering, PS New York created a brand positioning and logo that celebrates its multi-faceted and rich offering—A First on First.

  • Positioning
  • Naming
  • Brand Identity
  • Promotional Material
  • Interactive
  • Advertising
  • Environmental Graphics