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T 212 367 0908
49 Elizabeth Street Floor 4
New York, NY 10013

To infuse the face of the Smithsonian Archives of American Art with the vitality, diversity and creativity of the vast array of work it holds, PS New York developed a modular brand identity inspired by a cabinet of curiosities. Filled with an endless variety of objects, the ever-changing identity enlivens a full range of collateral material, including identity material, annual report and website.

  • Brand Identity
  • Print
  • Interactive