Building on GALERIE's prime LIC location across from MoMA PS1 and the curated Art Box in its ground floor, PS New York developed a brand positioning for GALERIE emphasizing the building’s connection to the arts. Each aspect of the branding — name, promotional material, sales gallery and digital platforms — highlighted the unique artistic sensibility of the property.

  • Positioning
  • Naming
  • Brand Identity
  • Print
  • Interactive
  • Environmental Graphics