New York Restoration Project

New York Restoration Project was looking for a partner to develop a compelling campaign, encouraging two communities in the South Bronx and Easy Harlem to use their neighborhood parks. PS New York developed a multi-layered campaign which consisted of large scale banners, wild postings and postcards. Building on the phrase "YOU + PARK", the campaign highlighted people who live in the communities and their favorite activities at the park. This engaging and direct approach, successfully captured the audience's attention and increased park attendance.

  • Identity
  • Guerilla Marketing
  • Environmental Graphics