The Catskill Project

Leslie-Lohman Museum for Gay and Lesbian Art selected PS New York to reimagine their brand identity. Embracing the rich history of the organization, PS New York built on the existing elements of its identity (LLM) and reimagined them to capture the values of the organization (diversity, queerness and preservation). The bold, contemporary identity celebrates the future and the past.

  • Positioning
  • Brand Identity
  • Print
  • Interactive