Serenity greets you the moment you enter The Rowan. Natural light, organic materials, and verdant plantings intertwine to create an intimate escape in the heart of Astoria. Beginning with its name The Rowan, a deciduous ash tree, PS developed a brand identity that evokes the calm found only in nature. Each element, whether digital or printed, brings to life the serene, peaceful lifestyle that The Rowan offers.
- Positioning
- Naming
- Brand Identity
- Promotional Material
- Interactive
- Advertising
- Signage
