Guapa, which means pretty in Castilian Spanish, is a new retail experience in Miami, showcasing contemporary Spanish designers sold exclusively at this boutique. Maria Perez, the owner, hired PS to bring the Guapa brand to life by capturing the playful energy and colorful vibrance of these designers. A series of illustrations and a hand drawn logo were created, reflecting a playful and coquettish sensibility. The identity material, interior and exterior store signage, packaging and website worked together to present a cohesive, enticing image for the brand, attracting customers both locally and nationally.