Leroy Street Studio

Looking to evolve their public identity and presentation, Leroy Street Studio hired PS to their rethink brand identity and position them for the next 15 years. PS developed a system that reflected their modernist philosophy and a holistic view of design where the process is a collaboration between the client, architect, builder and community. Encouraging them to adopt the shorter acronym LSS, PS developed a mark based on open fluid letter forms. The website continued to reflect these themes with a section highlighting their Approach, as well as an In Progress section, where the public can learn about projects as they evolve. A full content management system was created for LSS for the client to independently maintain the website.