Inspired by the whimsical, evocative design of Italian architect Luca Andrisani, PS New York created a playful, elegant brand identity for this new condominium development in Gowanus. The people who choose to live at LUNA have a lust for life. To them, less is a bore. Every element of the marketing campaign developed by PS New York embraced this rich, colorful persona. PS New York worked in conjunction with The Aguayo Team, Halstead Development Marketing and Happy Living to realize this project.