Netto Collection

Netto Collection’s sophisticated and fresh designs made them the darling in the blossoming world of children’s furniture. When approached by Netto to art direct their catalog, PS was thrilled. We began by embracing the messy, unpredictable and quirky nature of children and of life itself and collaborated with photographer, Gail Albert Halaban, to create a fresh voice for Netto. Gail Albert Halaban, who uses her camera like an anthropologist, documented interactions and non-moments in a child’s living space. The catalogue and website were created in unison to bring to life this vision.The website allows visitors to easily find their desired product while being offered helpful tips and recommendations.