RPZL is a new beauty salon opening in lower Manhattan—the first Manhattan salon to offer hair extensions, exclusively. With a clear business vision and unique technology offering, RPZL's founders selected PS to bring their business vision to life through its name and brand identity. With a nod to the classic, Rapunzel, the name RPZL presented a fresh, contemporary approach, turning the old into new. Compressing the name into an acronym, also made the business easy to find and promote online and with search engines. The mark was created out of one long strand of hair that wraps around itself to form the name RPZL.