The Bronx Museum of the Arts

Looking to create a cohesive presentation for the museum, the Bronx Museum of the Arts turned to PS New York re-imagine their marketing material. PS developed a system in which the “X” of the Bronx becomes the intersection of art (/) and community (\) — the two core values of the museum. The resulting graphic template system allow the museum to maintain a cohesive identity across all departments—education, outreach, curatorial and programming—while embracing flexibility and diversity.